Jacob Dixon

jacob.dixon@gmail.com • 608.957.1300 • linkedin.com/in/jacobdixonux

Professional Profile

A seasoned executive with over 20 years of experience in product lifecycle management. Directed and led ideation, design, development, testing, launch and management of 15+ new-to-market products, serving 500k+ users and generating $500m+ in revenue. Proven track record of establishing and scaling software-as-a-service product organizations and achieving successful exits through strategic partnerships and innovative product development.

Experience

Director, UX, Front Office Oct 2022 – Present
RealPage | Seattle, WA
  • Directed product development team to dozens of feature additions and improvements backed directly by user research conducted with marketing executives, property managers, and leasing agents.
  • Expanded scope from CRM to front office adding designers from marketing and leasing to the team to broaden platform knowledge.
  • Led customer engagement and discovery through Knock advisory board workshop, beta feedback programs, and centralized user group sessions.
Director, UX Oct 2021 – Oct 2022
Knock (Acquired by RealPage) | Seattle, WA
  • First UX Director at Knock; hired 4 designers to create the UX team.
  • Worked closely with product, marketing, and customers to create first voice virtual agent.
  • Conducted over 50 user interviews, created persona library and journey maps.
  • Led value proposition canvas workshops for product management team.
Senior Design Manager Jan 2020 – Oct 2021
Avalara | Seattle, WA
  • Led a team of designers, writers, and strategists to redesign avalara.com against a research-backed buyer journey.
  • Established testing program to optimize web funnels for conversion rates.
  • Awarded marketing team "Trailblazer" award for 2020.
Senior Design Manager Mar 2019 – Dec 2019
Change Healthcare | Seattle, WA
  • Created product design team from existing staff of product analysts and managers.
  • Delivered first version of an enterprise-wide medical image viewer to market.
  • Led agile product development transformation to improve requirement quality.
Director, UX Sep 2014 – Mar 2019
Providence Health & Services | Seattle, WA
  • Served as first product owner for Health Connect mobile app (10k+ MAUs within 6 months).
  • Led design & development of e-commerce platform serving 200k users.
  • Established first-ever UX department for Providence Health & Services.
Director, UX & QA Jan 2011 – Sep 2014
Wolters Kluwer | Madison, WI
  • Created UX Research team, developed processes, built research library to 300+ interviews.
  • Delivered quarterly feature improvements pushing Sentri7 to be rated highest overall by KLAS.
  • Reduced defects by 66-75% through improved QA processes.
Director, UX Aug 2008 – Jan 2011
Pharmacy OneSource | Madison, WI
  • Established first UX team, created interaction designer role and first UX team hire.
  • Transformed product development team processes to agile & user stories.
  • Launched VeriForm, Simplifi797, and Accupedia.

Expertise & Skills

Strategy Business Model Canvas, Value Proposition Canvas, Roadmapping, Market Analysis
Methodology Human-Centered Design, Design Thinking, Agile, Lean Innovation, Design Sprints
Research User Interviews, Ethnography, Usability Studies, A/B Testing, Concept Testing
Design Wireframing, Interaction Design, Info Architecture, Experience Mapping
Management Talent Management, Org Development, Change Management, Release Management

Education & Development

University of Wisconsin-Madison
  • Bachelor of Science, Philosophy
  • Certificate, Computer Science
  • Certificate, Integrated Liberal Studies
Professional Development

Lean Innovation (Moves the Needle) • Leadership Essentials (Providence) • Leadership Development (Wolters Kluwer) • Pragmatic Marketing IV • Design Thinking (IDEO) • UX Intensive (Adaptive Path) • Usability (Nielsen/Norman) • Presenting Data (Edward Tufte)